Embark Alliance is the symbol of trust for consumer health and safety as well as commitment to a positive cruise experience.
Our mission is to help all industry alliance partners innovate by providing a unified vision of the cruise experience - a single point of truth for consumers worldwide.
To cruising the most enjoyable vacation possible with your health and safety as our top priority. This centralized platform of information is to help guests navigate through the many questions that arise before booking their next cruise.
We pledge to be transparent in our communication and share the most current protocols in the industry.
The Health & Safety Panel, a group of globally recognized experts, has made cruising safer in the current health environment with robust, science-baked protocols. Through research and relevant experience in various disciplines related to the CDC regulations, the panelists have identified 70 recommendations across five focus areas.
The Embark Alliance connects cruise consumers with operator brands, providing a sole source of information to deliver confidence across the industry.
We relay information from operator brands back to consumers to help interpret the end-to-end process involved with your chosen booking and travel.
Our efforts help provide transparency with booking policies to ensure consumers understand the refund, credit, and cancellation procedures in place.
We help educate consumers about wellness, safety, security and hygiene protocols from Cruise operators, ensuring passengers are informed with the requirements prior to booking and embarkation.
Our communal platform helps consumers share information about concerns regarding Cruising, and helps engage support communities across operator brands.
We approve operators with our Embark Alliance check stamp to relay consumer confidence that safety measures and practices are currently in place.
The Embark Alliance is informative to consumers about the passenger brand experience and aims to help cherish good memorable experiences during their on-board stay.
Learn more about the benefits of Embark Alliance to build trust with consumers and destination ports around the world.
Embark Alliance is a non profit, volunteer organization. Feel free to ask us any questions regarding our mission.